Chef by WAW
You cook.Chef guides.
Chef is like having your own private chef — helping you decide what to eat, adapt recipes around your tastes and ingredients, import recipes you already love, and guide you calmly while you cook.
Talk to your recipe mid-cook for substitutions, conversions, and help in the kitchen.
Explore first, then start a 14-day free trial when you want the full Chef experience.
Browse ideas
Create from ingredients
Import recipes you love
Ask Chef while you cook
Real-life prompts
Chef should feel useful before you even start cooking.
Show the moments people actually have: what is in the fridge, what tonight needs to feel like, and how to bring several dishes together.
I have 3 carrots, 2 lemons, and some chicken.
Cook from what you have
Turn a few ingredients on hand into several dishes you would actually want to make.
Dinner party with seabass tonight.
Plan something special
Chef can shape ideas around an occasion, not just ingredients or a search keyword.
Add from Discover, Browse, and Cookbook into Meal Mode.
Build the whole meal
Pull dishes from Discover, Browse, and your Cookbook into one meal flow that feels calm and intentional.
Product proof
A cooking companion, not just a recipe app.
Bring your own recipes into Chef
Import recipes you already love
Bring in recipes from elsewhere, adapt them to what you have, swap ingredients with confidence, and convert measurements when you need to.
Import & adapt
Substitute ingredients intelligently
Convert imperial to metric
Cook Mode
Stay calm while you cook
Keep your place with a clean step flow, visible ingredient context, and timing help where it matters.
Step-by-step cooking
Ingredients visible while you cook
Smart timing support
Ask Chef
Talk to your recipe while you cook.
Ask Chef for substitutions, conversions, timing help, or rescue advice when something is going wrong — without losing your place in Cook Mode.
What can I use instead of white wine?
Can you convert this to metric?
My sauce is too thin — what should I do?
Can I swap parsley for coriander?
Start free
Start free, upgrade when you want more.
Keep the homepage about the product, but make the path feel safe and clear.
Explore
Before your trial
Browse what Chef can do before you start the full experience.
Discover and browse ideas
Explore public recipes before you commit
See how Chef works before you start your trial
Chef
£4.99/month
or £49.99/year
Unlock deeper guidance and richer cooking tools with a 14-day free trial.
Ask Chef for in-kitchen help
Import & adapt recipes you already love
Smart timers and step help
Chef from £4.99/month or £49.99/year after trial
Why Chef feels different
One calm flow from idea to plated.
Not a cluttered recipe app. Not a generic chatbot. Chef helps you decide what to eat, shape the meal around your life, and stay steady in the kitchen.